Tal's Beauty Bar

December 2023

Scope of Work:
  • Brand Design
  • Creative Direction
  • Brand Strategy

Tal’s Beauy Bar is a one-stop beauty business located in Stevens Point, WI owned by Talyna who has been in the wonderful beauty industry for over 6 years!

Creative Direction:

The goal for Tal's Beauty Bar's new branding is to appeal to fun, classy, nice, easy going clientele and wow them by the professionalism of Tal's Beauty Bar with an approachable vibe.

They aim to express a natural, timeless, modern, classic, high-end aesthetic. This is accomplished through warm, earthy, feminine colors as well as a slightly modified serif typeface that is completely unique. They also wanted to tie in the idea of the symbol of gratitude.

"I love the subtlety and appreciation for the symbol."

- Talyna, tal's beauty bar