Specific Health Massage Therapy
june 2024
- Brand Strategy
- Brand Design
- Web Design
Specific Health Massage Therapy is a massage therapy business specializing in pain management, soft tissue injuries, geriatrics and rehabilitative techniques. Their goal is to relieve pain while restoring balance to muscles to create fuller range of motion through function movement, soft tissue manipulation and rehabilitation techniques.
Creative Direction:
The goal for Specific Health Massage Therapy's branding is to appeal to active individuals, or those who once were, aged 16-65 - people affected by overuse, athletes in training, and those interested in alternative healing options. Their audience values movement for a healthy life and understands that achieving change takes time and commitment.
A color palette of blues, greens, and neutral tones alludes to healing, calmness, health, and well-being. The font's organic curves and lines evoke the essence of massage, movement, and muscles, reinforcing the overall theme.
“Just wonderful! It was time in my business where I needed updating a lot of things I just happened to find Destinee Design. She worked with me very closely to make sure everything was exactly how I wanted it to be and was even able to update things after the process was over. My clients and people in the community just love my new logo and design - branding and website.”
- kayla, specific health massage therapy
