Olea Health & Wellness

august 2025

Scope of Work:

Olea Health & Wellness is a functional nutrition practice rooted in grace, peace, and personalized care. Centered around the idea that healing takes time and intention, the brand strategy focused on creating a grounded, calming presence that feels both trustworthy and nurturing. These foundations are reflected throughout the brand, from the color palette to the logo suite.

Photography: Ember + Birch

Creative Direction:

The goal for Olea Health & Wellness’ branding is to appeal to women in their 20s to 50s who are seeking more than surface-level solutions to their health. Their goal is to support, empower, and guide women through all stages of life: from fertility and hormones to skin, gut, and thyroid health, by helping them feel hopeful, confident, and in tune with their intuition.

Olea Health & Wellness aims to embody a timeless, peaceful, and organic aesthetic. Utilizing a neutral color palette of whites, browns, and greens to represent calm and nature contributes to this vision. A refined serif logo and olive branch illustration nods to nourishment, longevity, and the brand’s deep-rooted commitment to whole-body wellness.

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