Moda Muse

July 2024

Scope of Work:

Signature Brand Design

Moda Muse is a fashion + lash boutique located in Madison, WI. Their goal is to provide a safe space for all women, where they feel uplifted and beautiful. They want to connect with their community, empower women, and help them build confidence.

Illustrations: Julie Vornholt

Creative Direction:

The goal for Moda Muse’s branding is to appeal to women in their 30's in the Madison area who love beauty and fashion. They aim to leave their customers feeling powerful, confident, empowered, and refreshed.

This brand identity captures that essence through a bold yet sophisticated color palette featuring deep scarlet, soft rose quartz, and a modern touch of iced mint and navy. The typography balances elegant serifs with fluid, feminine scripts, creating a look that feels both elevated and inviting. Custom hand-drawn illustrations add a playful, stylish touch, celebrating beauty, fashion, and self-expression. The result is a brand that feels effortlessly chic, empowering, and uniquely Moda Muse.