Megan Leonard Photography

november 2025

Scope of Work:
  • Brand Essentials

Megan Leonard Photography is dedicated to creating warm, honest images that make clients feel seen and understood. Megan focuses on real connection and natural moments, giving each client a calm and meaningful experience from start to finish.

Creative Direction:

The goal for Megan Leonard Photography’s branding is to appeal to couples and families who value authentic, emotional storytelling and the art of preserving real moments. It’s designed to reflect a natural, organic, calm, and artistic identity that supports their mission to create photography experiences that feel effortless and heartfelt.

The creative direction features a neutral, earthy palette of soft stone, warm taupe, deep green, and rich charcoal, paired with elegant serif typography and organic hand-drawn details. The combination of refined design and natural elements reflects their focus on artistry and authenticity through calm, intentional visuals.