Luxe + Lulu

Creative Direction:

When Lulu approached us, we set out on an exciting rebranding journey. Our goal was to give her brand a better aligned identity in the permanent makeup & aesthetics world. Drawing inspiration from her roots as an artist, we aimed to infuse the brand with an elegant, luxurious, and a timeless aesthetic.

The timing couldn't have been more perfect, as Luxe + Lulu was in the process of relocating. We seized the opportunity to align the brand with this exciting change. Additionally, we did an overhaul of her website - optimizing the booking process and ensuring a seamless experience for clients to schedule appointments and engage with Luxe + Lulu. This focus on user experience perfectly encapsulates the brand's commitment to providing a smooth experience for every client.