Life Flow by Lo
May 2025
- Brand Essentials
Life Flow by Lo was created to support women-led brands in showing up online with more ease, confidence, and alignment. Instead of chasing trends, Lo helps her clients create content that feels real, grounded, and sustainable—so they can build trust and grow their presence without the overwhelm.
Photography: Ember + Birch
Creative Direction:
Life Flow by Lo’s branding was built to reflect Lo’s approach to content—thoughtful, genuine, and quietly confident. The visual identity embraces softness without feeling overly delicate, using a palette of warm neutrals, soft whites, and a gentle pop of buttery yellow to bring a sense of warmth and ease.
The logo suite combines refined typography with subtle custom details, including a flowing “L” that nods to the idea of movement and personal connection. Every element was designed to feel calm, clear, and aligned—supporting a brand that helps others show up online in a way that feels good.
“Working with Destinee Design to re-design my brand was such an amazing experience! She took the time to truly understand my vision and brought it to life in a way that felt so aligned and intentional. From the logo to the overall aesthetic, every detail reflected the heart of my business. I’m so grateful for her creativity, patience, and ability to turn my ideas into something beautiful. I couldn’t be happier with this experience!”
- Lo, Life flow by lo
