Be Still
July 2026
- Signature Brand Design
Be Still is a Sioux Falls based med spa built by a provider who started in healthcare and kept noticing what her patients really needed: someone who understood the journey from a big picture viewpoint. Instead of rushed appointments and being treated like a number, they slow down. They build a plan around patients goals, not a menu of services, in a space that feels like a luxury, healing experience. It's where patients come to feel like themselves again.
Creative Direction:
Katie came to us preparing to open a new space after years in the industry, noticing what her patients actually needed: someone who saw the full picture instead of rushing them through an appointment. Be Still exists because of that. It replaces one size fits all treatment menus with a plan built around your story and real goals rather than a checklist. Be still was built to feel like an exhale - a place you can come back to yourself.
Every piece of the identity had to hold that same feeling. The primary logo pairs a lowercase serif wordmark with an italic lift on “still” and an organic, hand-drawn circular submark, an intertwined B and S mirrored into something that feels like a botanical mark. The palette stays mostly ivory, sandstone, and earthen: tones pulled straight from limewash and raw wood, with a touch of sky blue and chartreuse woven in for an unexpected, energizing lift.
"I am beyond thrilled with everything you came up with! Somehow you managed to capture exactly what I envisioned for my new brand and my voice! I loved the peak of the chartreuse at the end and am so happy with everything! THANK YOU!!! You have such a gift!"
- katie, be still Aesthetics + Wellness
