Custom Website vs. Template Website: How to Choose the Best Fit for Your Business

Your website is such an important piece of your business. It’s the place people go when they want to learn more about you, see what you offer, and get a feel for your brand. But here’s the thing: not everyone needs the same type of site. Some businesses are ready for something fully custom, while others just need a beautiful, strategic website that can be live quickly.

That’s why I offer two different options: the Signature Website and the One Week Website. Both will give you a site you’ll love, but they’re designed for slightly different needs.

The Signature Website

This one’s for you if you want a site that’s completely custom from top to bottom. Every detail is designed around your brand’s personality, goals, and the way you want people to experience your business online.

What’s Included:

• Custom web design on Squarespace or Showit (up to 10 pages)
• Website onboarding guide
• Mobile and desktop optimization
• Basic copywriting (Optional)
• Basic SEO
• 90 days of post-launch support
• Off-boarding video(s)
• A social media graphic to celebrate your launch

Timeline: 4–5 weeks
Investment: $3,500

It’s the best fit if you’re looking for:

• A one-of-a-kind design that feels deeply personalized
• More pages or custom layouts/features
• A high-touch process with extra collaboration
• Something that’s truly built from scratch for your brand

The One Week Website

This option is perfect if you’re on a tighter timeline or budget but still want a site that feels polished and professional. It’s built from a professional template that we customize to fit your brand so it still feels like “you” while saving a lot of time.

What’s Included:

• Template-based web design (on Squarespace or Showit ) customized for your brand
• Website onboarding guide
• Mobile and desktop optimization
• Basic SEO
• Copywriting template (Optional)
• 90 days of post-launch support
• Off-boarding video
• A social media graphic to celebrate your launch

Timeline: 1 – 2 weeks
Investment: $2,500

It’s the best fit if you’re looking for:

• A site that can launch quickly
• Something simple but still beautiful
• A smaller investment
• A site that doesn’t need hyper-specific layouts or advanced features

How to Choose

Not sure which one sounds right for you? Here are a few quick questions to help you think it through:

• Do I need my site live in the next one to two weeks? → One Week Website
• Do I want a larger site with custom layouts and features? → Signature Website
• Do I want something completely unique and built from scratch? → Signature Website

Both options include the essentials like mobile optimization, basic SEO, launch support, and a social media graphic. Either way, you’ll end up with a site you’re excited to share.

And if you’re still feeling stuck on the decision, just reach out! I’ll walk you through your options so you feel totally clear about the best fit for your business.

Final Thought

Your website should feel like home — a space that reflects your brand, connects with your dream clients, and makes you proud every time you share the link. Whether you choose the Signature Website or the One Week Website, my goal is the same: to create something that feels aligned with your brand and helps you show up confidently online.

If you’re ready to start, head to our inquiry form and we’ll figure out the path that feels right for you.