Best Platform for a Website: Squarespace vs Showit for Women-Owned Businesses
Choosing the best platform for a website can feel overwhelming, especially when you want a professional online presence without turning into a full-blown tech expert. Have you ever looked at your website and felt that sinking feeling? The one where you know it’s not quite reflecting the quality, care, and intention you pour into your actual services? You’re not alone and we’ve helped many business owners shift from website embarrassment to total confidence!🤎
Is Your Website Reflecting Where You Are Now?
If your website feels outdated, misaligned, or just plain frustrating to update, you’re in the right place. Maybe you’ve outgrown DIY templates, feel stuck between platform choices, or want something beautiful and easy to manage. Whether you’re investing now or just researching, knowing what makes a good website platform can save you time, money, and stress down the road.
The Truth About Website Platforms
After designing custom websites for dozens of businesses, here’s what we know: there’s no one-size-fits-all solution. What works for one business might feel completely wrong for another.
The best platform for a website isn’t about which one has the most features or which one is trending but it’s about finding alignment between:
- Your specific business goals
- The features your business actually needs
- Your comfort level with technology
- How you envision growing and evolving over time
Many business owners spend months trying to force their vision into a platform that was never designed to support their needs. Leading to frustration, compromise, and websites that just don’t feel like you.
Why We Use Squarespace and Showit
After working with many service-based businesses, we consistently recommend Squarespace or Showit, both strike the right balance of customization, ease-of-use, and flexibility. But how do we decide which is the right fit in each unique situation?
Squarespace: All-in-One Simplicity
We often recommend Squarespace if:
- You value having everything integrated (analytics, blogging, commerce, email)
- You prefer a streamlined dashboard and intuitive interface
- You want professional results without a steep learning curve
- Ongoing maintenance simplicity is a priority
Squarespace is a solid choice for those who want to make simple updates without worrying about breaking anything.
Showit: Creative Freedom and Flexibility
We often guide clients toward Showit when:
- Visual design flexibility is non-negotiable
- Their brand has unique elements that require custom treatment
- They’re comfortable with a slightly more complex system (though still very manageable!)
- They want drag-and-drop design freedom paired with WordPress blogging power
Showit lets us create fully custom websites that look nothing like templates and still feel manageable after launch. (Curious? You can try Showit free for a month.)
Our Design Process: Finding Your Perfect Platform Match
1. Discovery & Strategy
We begin with a thorough onboarding document where you’ll share details about your business, audience, goals, and visual preferences. This foundation ensures we’re building something that works specifically for your business goals, learn more about our design approach.
2. Platform Selection
Based on your specific needs, we’ll recommend either Squarespace or Showit, explaining exactly why we believe it’s the right fit for your business.
3. Design & Build
Whether starting from scratch or customizing a template foundation, we create a website that aligns with your brand and supports your goals.
4. Refinement & Launch
After finalizing the design, we launch your site and provide an offboarding video so you feel confident making updates, plus 90 days of post-launch support.
How to Choose the Best Platform for Your Website
When helping clients decide between platforms, we ask two simple but revealing questions:
- What specific features does your business need? (Blogging, e-commerce, scheduling, forms, etc.)
- How comfortable are you with making updates yourself?
These questions usually provide clarity quite quickly. If built-in functionality and ease-of-use are priorities, Squarespace is the clear choice. If unique visual creativity matters most and you’re open to a bit more complexity, Showit might be your perfect fit.☺️
The Best Platform for a Website Is the One You’ll Actually Use
Even the most beautiful website won’t help your business if you’re scared to update it. That’s why we prioritize platforms that are not only gorgeous but also practical for your day-to-day life.
Both Squarespace and Showit deliver that balance, it’s all about finding what aligns with your needs.
Want to see real examples? Follow us on Instagram for design tips and sneak peeks of recent branding and web launches!🤎
Beyond the Platform: What Really Matters
While choosing the right platform is important, remember that the best platform for your website is only one piece of the puzzle. Even more important is:
- Working with a designer who understands both aesthetics and strategy
- Selecting a platform you’ll feel confident using after your designer hands it off
- Building a site that evolves with your business
- Having support when questions come up
Your website should feel like a natural extension of the care and creativity you bring to your business, not something that drains your energy or limits your growth.
Ready for a Website That Feels Aligned?
If you’re done trying to force your vision into platforms that weren’t built for your needs, we’re here to help! Whether Squarespace or Showit, our goal is to create an online home that supports your growth and reflects your brand’s essence.
Explore our web design services to learn how we can help, even if you’re not tech-savvy. The right platform + the right designer = everything! 🫶🏼
Ready to take the next step? Reach out today and let’s get started!
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