Branding Interior Design: Visual Identity That Feels Like Home

As a brand and website studio, we’ve had the joy of supporting creative women in home and lifestyle spaces that bringing intentional, story-rich brands to life. One of our favorite recent projects focused on branding interior design in a way that felt layered, lived-in, and deeply personal. We partnered with The Malish Home to create a visual identity rooted in meaning and designed to evolve alongside her growing business.

Whether you’re an interior decorator, home stylist, or lifestyle creator, we hope this behind-the-scenes look offers inspiration! Showing what’s possible when your brand feels just as thoughtful as the spaces you design. ✨

Meet The Malish Home

The Malish Home is an interior decorating business that helps women create homes filled with intention, beauty, and soul. Whitney, the founder, brings an incredible eye for detail and a heart for storytelling. When she reached out, her goal was to elevate her brand to reflect the depth of her work. She was also preparing to expand into new offerings, including a cooking series and a membership community.

Our job was to create branding that felt warm and true to her voice while giving her the flexibility to grow with ease.🤎

A Brand That Feels Like Home

When we begin any branding interior design project, we always ask: How do we want people to feel when they experience this brand? For Whitney, the answer was clear: comforting, collected, and familiar, like stepping into a thoughtfully designed space.

To bring that vision to life, we created:

• A complete logo suite, including submarks and secondary logos
• A moody, organic color palette that nods to Southern charm
• Elegant yet approachable typography
• Custom illustrations, including a floral mark blending an orchid with a fleur-de-lis
• A hand-drawn sketch of a French Quarter-style home

Whitney’s strong sense of story guided the entire process. From the very beginning, she shared a clear vision rooted in her Louisiana heritage and personal symbolism. These thoughtful touches added beauty and built emotional connection, helping potential clients feel something meaningful before they even meet her.🫶🏼

Creating a Complete Visual System

To support her growing business, we developed a full brand identity, including two sub-brands: The Malish Kitchen (her cooking series) and The Guest Suite (her upcoming membership). Each piece was designed to feel cohesive and intentional.

Her color palette featured organic, moody tones that felt elegant and calming, perfect for interiors while still feeling elevated. Verywell Mind explains how color psychology shapes emotional response, which is why palette selection is never random!

We paired these hues with typography that balanced refinement and approachability. The result was a brand that’s calm, clear, and grounded in warmth, just like the spaces Whitney designs.🤎

Explore more of our branding portfolio to see how we bring diverse visions to life!

Why Branding Matters in the Design Space

If you’re in the home or interiors industry, you already know the power of aesthetics. However, your visual identity isn’t just about looking polished. It’s also about showing potential clients that you bring the same care and intentionality to your own brand that you bring to their spaces.

We’ve seen firsthand how branding helps interior designers and decorators:

• Attract clients who align with their aesthetic
• Stand out in a saturated market
• Communicate their values, story, and personality without saying a word
• Grow into new offers, services, or platforms with consistency and clarity

Working on branding interior design projects like Whitney’s reminds us why we do what we do. A well-designed brand becomes a quiet reflection of who you are and how you serve.

A Client Experience Rooted in Trust

One thing that made this project so fulfilling was the trust Whitney brought to the process. She came with meaningful ideas like symbolism, personal stories, beautiful details and gave us the creative freedom to bring it all to life visually. 🫶🏼

“You were truly a dream to work with! So much intention and thought went into every detail and you brought my vision to life! I adore you so much and cannot wait to share this everywhere! 🤍”

Tips for Interior Designers Starting Their Branding Journey

✨ Start with your story. Think about what makes your approach different, where your inspiration comes from, and the experience you want to create. Need help clarifying that? Our free branding workbook is a gentle starting point! It’s a thoughtful first step toward building a brand that feels aligned and intentional. Subscribers also receive occasional creative inspiration, helpful design tips, and resources to support your creative journey!

✨ Gather visual references. Moodboards, textures, and interior style references like those on Architectural Digest or Pinterest can help shape your brand’s visual language.

✨ Be open to simplicity. Branding doesn’t need to be complicated to be impactful. Often, the most meaningful brands are the ones that feel calm, clear, and true to you!

✨ Let your brand evolve. Your business will grow and shift, and your brand can grow with it. That’s the beauty of building a thoughtful foundation!

Ready to Create Your Own Story-Driven Brand?

If you’re an interior decorator, home stylist, or creative entrepreneur ready for branding that feels elevated, meaningful, and true to your style, we’d love to explore your story. Our brand design packages are crafted specifically for creatives who understand that good design goes deeper than aesthetics. It’s rooted connection, intention, and authenticity. It’s time to inquire if you’re ready to for brand that feels like home!☺️